Hello :)

I’m a designer that aims to create a positive impact on the organizations I work with. I appreciate considered product solutions, and differentiated brand experiences.

I’ve been working as a designer for a little over 10 years with responsibilities like product design, ux design, creative direction, and brand design. I’ve had the pleasure of working in agencies, corporate offices, and as a design contractor.

At Incipio Technologies, I worked as the brand designer; responsible for leading projects for brands such as Coach, Google, and Tandem Diabetes. I learned how to bridge organizational gaps and achieve shared goals, spearhead innovation initiatives, work in China, understand business strategies, and ultimately develop products to production and create business value.

I typically begin with research. From there it becomes an iterative cycle of synthesizing insights, ideating, and prototyping. I also believe in a little bit of magic, and celebrating gut feelings.

When I’m not helping organizations grow, I can be found creating music, acrylic paining, or redecorating my apartment.

demetresnicola@gmail.com